Est. 2023 · Maitland, Australia
The Headnoise Story
Founded by two brothers who believe the people and the environment around you shape everything you become.
The Brothers
Headnoise was founded in 2023 in Maitland, Australia, by Ashton and Joseph Proctor. Growing up, competition was the thing that pushed them. A relentless drive to improve that became the foundation of everything they've built.
Environment Is Everything
Early on, they learned the lesson that still runs through the brand. Your environment, your associations, and the energy you surround yourself with decide how far you go. Greatness isn't built alone. It's built in the right room.
The Gap
As they chased their own growth, they kept hitting the same wall. There was no space for people equally committed to levelling up every part of their lives. So they built one. That was the beginning of Headnoise.
More Than a Brand
Headnoise is a movement. A call for the people who refuse to settle, who want to become the best version of themselves, and who understand that growth flourishes when it's shared rather than chased alone.
The Name
Headnoise is the art of turning negative energy into positive. Turning challenges into opportunities, and setbacks into something you build on. That transformation is the whole idea, and we named the brand after it.
More Than Apparel.
A Movement.
What You Wear
Every piece is an extension of that ethos. Made with care, built to last, created with sustainability in mind. Wear Headnoise and you're not just wearing apparel. You're aligning with people committed to elevating their lives, and the world around them.
This is Headnoise.
Push for Better.