Headnoise, Founded in 2023, Maitland, Australia by Ashton Proctor and Joseph Proctor. From the beginning, the Proctor Brothers were driven by a singular goal: to create an elite environment where individuals would be inspired to level up and strive for excellence in every facet in their lives. Growing up, competition was the fuel that pushed them to continuously improve, and it was this relentless drive for self betterment that formed the foundation of Headnoise. As children, they quickly realized that the environment around them was one of the most powerful forces shaping their success. It was in their shared competitive spirit that they learned the most valuable lesson: your environment, your associations, and the energy you surround yourself with are pivotal to achieving greatness.

As they matured, the Proctor brothers maintained this passion for self improvement and a relentless pursuit of success. However, during their journey, they discovered something profound: there was no community or space where like minded individuals, those equally committed to elevating every aspect of their lives, could come together. This realization sparked the birth of Headnoise—a revolutionary concept born from their desire to create an elite community of individuals who could support and push each other toward their highest potential.

Headnoise is not just a brand, it’s a movement—a call to action for those who refuse to settle for mediocrity and instead aim to become the best version of themselves. The brothers understood that self-improvement is not a solitary endeavor but rather something that flourishes in an environment where growth is a collective goal. This is the essence of Headnoise: a space where personal growth, community empowerment, and elite living converge to form a powerful force for change. The name itself, “Headnoise,” symbolizes the art of transforming negative energy into positive energy, empowering individuals to turn challenges into opportunities and setbacks into triumphs.

The creation of Headnoise Apparel is an extension of this ethos, offering more than just high-quality clothing—it is a symbol of belonging to a greater purpose. By wearing Headnoise, you don’t just wear apparel, you join a movement. You align yourself with individuals who are committed to elevating their lives and making an impact on the world around them. Each piece of Headnoise Apparel represents a pledge to excellence, a commitment to sustainable practices, and a dedication to creating an environment of positive energy and growth.

In a world that often feels disconnected and overwhelmed, Headnoise offers a refuge—a place where you can belong, grow, and challenge yourself to be your very best. It is more than just a brand; it’s an invitation to be part of something greater, something transformative. Through Headnoise, the Proctor brothers have crafted a space for individuals who are not just looking to change their lives but to leave a lasting legacy—one that is fueled by passion, community, and unwavering commitment to elite success